Register your new domain name quickly with RNS IT & Data Solutions – all domain extensions supported – from .com.au/.net.au/.com. through to the new exotic TLDs
Securing a domain name is a perfect step forward using the Web to achieve success.
Even if you’re not yet ready to build out a Web site, you can “park” your domain name until you’re ready to develop your Web site. Having a Web site has become a standard element of a business owner’s marketing plan.
Here are just a few reasons to consider:
- If you don’t secure a domain name for your business, your competitors might get there first
Many people register domain names to make sure no one can trade on the name they’ve built for themselves.
- It’s a smart investment to make for your future
Lots of people secure domain names now for the future when they’ll have time to develop their ideas.
- Having a domain name is a way to get exposure for your business
If your business helps people save money on taxes, setting up a Web site using the words ‘save money on taxes’ will help you get greater exposure for your business using the Web as a marketing channel.
Tips for Choosing A Good Domain Name
What is a good domain name? Start with some of these factors to consider when choosing a good domain name.
Pick a .com (or a .com.au) extension. In most cases, .com is the perfect choice. This is because .com is the standard, the norm.
Most users assume a company’s website will end with .com; after all, 70% of all websites have a .com extension (and in Australia .com.au)
To register a .com.au domain name you will need an ABN, ARBN, or ACN
Be memorable. Users must be able remember your domain name and brand.
Be relevant. Words have implicit meanings and connotations; do some research to ensure that your domain name communicates your desired message.
Easy to spell. Your domain name should be easy to spell. Try to avoid misspelled words, intentional misspellings and hyphens.
If you purchase a domain name with numerals, say 1sale.com.au, also purchase the domain name with the number spelled out – onesale.com.au
Sound authoritative. Your domain name should sound like it is a trustworthy authority.
Shorter is better. Keep your domain name small or short; 1 or 2 words is best. The top 50,000 websites, have nine characters in their domain names.
Be unique. One of your marketing targets should be to build a distinctive brand that stands out from all your competitors.